Yeah The Girls 40 Plus Digital Magazine - Magazine - Page 124
124
June 2025
IT’S NOT ABOUT SELLING
IT’S ABOUT SUPPORT
Being remembered. Being referred.
The by-product of genuine care and service.
A Community-Focused Approach
Nurturing extends beyond one-on-one client relationships - it means being part of the
broader community and giving back where possible.
Whether supporting local businesses, getting involved in community events or
simply sharing helpful knowledge and resources - genuinely contributing to the nourishment
of a neighourhood adds authentic depth to everything an agent does.
A well-cared-for community benefits all because when people feel connected and supported
they invest back into their surroundings.
Property professionals can play a meaningful role in fostering this by being approachable,
reliable and generous with their time and expertise - without an end dollar value in mind.
Slowing Down to Build Real Value
In a world constantly celebrating speed and productivity, when we focus on empathetically
engaging with our clients and colleagues we naturally slow down in order to nurture that
connection.
It reminds us that quality matters more than quantity and that real value is built over time.
As a property professional that might mean spending more time with a client to help them
understand their options or having integrity and resisting the urge to push a sale that doesn’t
feel quite right.
This slower more intentional approach doesn’t mean settling for less - in fact, it often leads to
better outcomes with clients feeling more confident and supported.
When deals are built on trust and not urgency, clients enjoy their property experience and
just as importantly we get to do work that feels meaningful.
