Yeah The Girls 40 Plus Digital Magazine - Magazine - Page 132
132
June 2025
SLOW DOWN THE SALE.
SPEED UP THE TRUST.
A confident buyer doesn’t feel rushed —
they feel supported.
Supporting Buyers With Heart
For buyers in particular, nurturing can make all the difference. Especially for first-time
buyers or those returning to the market after a long time as the marketplace can be an
overwhelming experience. There9s jargon to decode, decisions to make and
competition to navigate.
A nurturing approach takes the pressure off. It focuses on education over urgency, on
clarity over complexity and helps buyers stay grounded in their needs and not get
caught or swept up in the pace of the market. The beauty of this approach is that when
their dream property finally appears, they9re ready to act with confidence and not
fear.
Relationships don’t end at settlement, they can also beging there.
Relationships don’t end at settlement, they can also beging there.
Helping Sellers Feel In Control
For sellers the emotional stakes can be equally as high. Whether they9re letting go of a muchloved home or selling a property tied to financial or personal change, it9s a process deserving
of care.
Nurturing sellers means helping them feel in control. It9s about managing expectations, guiding
them through the process and being honest about what they can expect whilst recognising the
personal nature of letting go – and holding space for that part of their story too.
One of the most powerful ways we can nurture in property is by staying connected beyond the
transaction. For most people, property isn9t a one-time experience - it9s part of a bigger life
journey. Someone who buys today may sell in five years as much as someone who invests now
may build a portfolio over time. Life is ever changing – and often, so too, our property needs.
